Rebecca Minkoff RM Edit

Do you know @aguynamedpatrick?

You should.

Patrick Janelle, the freelance art director and graphic designer who was just named the first-ever CFDA Instagrammer of the Year, is making a big name for himself in the fashion world.

Janelle was the official Instagrammer at Monday’s CFDA Awards, where he hung out with Rebecca and rubbed shoulders with a slew of other designers.

We caught up with the self-proclaimed Man About Town to talk style, social media, and of course, food.

First of all, congratulations on your award! What was your reaction when you found out you won?

When I found out, I was away at this adult summer camp, The Unique Camp, where everyone gives up their cell phones for the weekend. I was instagramming for camp, so I had my phone but no service. It wasn’t until later in the day when I found WiFi that I had won… And I was thrilled. It’s such an honor.

Your photos have such a unique style. What do you think it is about the pictures that make them so “likeable”?

I have a strong aesthetic viewpoint and work to make sure that my images are graphically interesting and the subject matter is compelling. I also feel that it’s important to provide context to the images, because my feed tells an ongoing story about my life. I want each image to be a part of that story.

How was it working with Thom Browne? Can you describe your Instagram collaboration?

Working with the Thom Browne team has been amazing. I worked very closely with Matthew Foley, the communications director. We talked a lot about integrating Thom Browne looks into my daily life and the things I already had planned for the week, so the collaboration was seamless and authentic.

Your Instagram is packed with photos of food, travel and fashion. What are you most passionate about?

I’m most passionate about pursuing all my interests to create a lifestyle that is fulfilling. That means that all of it: food, travel, fashion – even friendships and hobbies – are all important.

What new app are you addicted to?

A guest at my most recent barbecue just introduced me to the app Cycloramic. It uses your iPhone in a way that I didn’t know was possible. It’s crazy. Just try it.

Instagram is everything right now, but what do you think the next hot social media platform is going to be, and why?

I’ve only had Snapchat for like two weeks, and I have never actually used it. But everyone is talking about it. I feel like a luddite because I don’t really get it, but I think it will be important.

What’s next for you in your career?

I want to continue growing my role as a lifestyle expert and see where that takes me. Collaborations with brands? A larger media platform? I’m open.

Since you post so many food pics, what do you think of the new Instagram account @youdidnoteatthat? We’re getting a kick out of it here at RM.

I think it’s great. The commentary is hilarious. But for the record, I DID eat that.

Follow Patrick on Instagram